{"id":172855,"date":"2026-11-04T08:29:45","date_gmt":"2026-11-04T07:29:45","guid":{"rendered":"https:\/\/sflparis.com\/?post_type=article-etude&p=172855"},"modified":"2026-11-04T08:29:45","modified_gmt":"2026-11-04T07:29:45","slug":"alain-moatti-architect-and-scenographer-founder-of-the-moatti-riviere-studio-french-savoir-faire-is-the-quality-of-encounters-in-a-digital-world-of-solitude","status":"publish","type":"article-etude","link":"https:\/\/sflparis.com\/en\/notre-actualite\/article-etude\/alain-moatti-architecte-scenographe-fondateur-du-cabinet-moatti-riviere-le-savoir-faire-francais-cest-la-qualite-des-rencontres-dans-un-monde-numerique-de-la-solitude\/","title":{"rendered":"Alain Moatti, Architect-Scenographer, founder of the Moatti & Rivi\u00e8re studio: \u00abFrench savoir-faire is the quality of encounters in a digital world of solitude\u00bb"},"content":{"rendered":"
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For architect-scenographer Alain Moatti, a successful office building fosters encounters to \u00abget to know people\u00bb. A vision that, in his opinion, defines beauty and the French Touch.<\/p>\n\n\n<\/div>\n\n\n

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Alain MOATTI<\/p>\n\n\n

Architect-scenographer, founder of the Moatti & Rivi\u00e8re studio<\/p>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n

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You are an architect and a scenographer. How does this approach transform your way of designing an office?<\/h2>\n\n\n

I define scenography as the art of storytelling. Thus, when it involves working on the installation of ancient works in a museum, I always wonder why they were preserved. I aim to convey what they still have to tell us today, in order to create a dialogue between the cultures of the past and our contemporary era. For an office, the problem is actually quite similar. It must offer comfort and efficiency to those who work there: that is the functional aspect. It must also create a unique, defined space, drawn by history, culture, identity, and the project of the company that settles there: that is the symbolic aspect. This identity must be inscribed through a unique narrative in the architecture so that each of the employees can feel it and share it. That is what \u00abmakes a company.\u00bb A successful office building is the place where the meeting between this corporate identity, made tangible through architecture, and those who will live there takes place. This meeting creates the social cohesion of a group. Successful architecture creates this bond.<\/p>\n\n\n<\/div>\n\n\n

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Why has this search for meeting someone become so important today?<\/h2>\n\n\n
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Our sensory lives have been profoundly transformed by digital technology and smartphones, which have blended our love lives, professional lives, family life, intimate relationships\u2026 But these digital interactions produce immense loneliness: what I call the \u00abstrength of weak relationships.\u00bb What architecture makes possible is the opposite: creating strong relationships: shared stories, rooted places, encounters and face-to-face dialogues. Architecture is a \u00abrelational amplifier.\u00bb Moreover, two words characterize our era: simultaneity and immediacy. We want to be able to work, eat, love, play sports, exchange, and have fun, sometimes in the same place and almost at the same time. This evolution necessarily transforms buildings to meet contemporary lives.<\/p>\n\n\n

My research consists of making each building a small urban space, where uses intersect and enrich each other rather than simply juxtapose. This requires accepting the need to leave some space for unassigned areas. Real estate professionals abhor the void, which they consider wasted square meters, when in fact it is precisely these unprogrammed spaces that allow for the most rich uses. Assigned to no particular purpose, they can accommodate different gatherings and activities to be invented.<\/p>\n\n\n

In Pantin, for Alios D\u00e9veloppement, we are designing the project for the Halle des Grandes-Serres, where we are developing 14 different programs around a large 2,500 m\u00b2 space. This space becomes an area of attraction, breathing life into the surroundings and creating encounters with multiple uses. It is the one that multiplies the creation of value from the asset.<\/p>\n\n\n<\/div>\n\n\n<\/div>\n\n\n

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