{"id":172942,"date":"2026-11-04T08:30:01","date_gmt":"2026-11-04T07:30:01","guid":{"rendered":"https:\/\/sflparis.com\/?post_type=article-etude&p=172942"},"modified":"2026-11-04T08:30:01","modified_gmt":"2026-11-04T07:30:01","slug":"alexandra-dublanche-president-of-choose-paris-region-la-french-touch-is-a-way-to-learn-from-each-other","status":"publish","type":"article-etude","link":"https:\/\/sflparis.com\/en\/notre-actualite\/article-etude\/alexandra-dublanche-presidente-de-choose-paris-region-la-french-touch-cest-une-facon-dapprendre-les-uns-des-autres\/","title":{"rendered":"Alexandra Dublanche, President of Choose Paris Region: \u00abFrench Touch is a way of learning from each other\u00bb"},"content":{"rendered":"
\n\t\n
\n\t\n

For Alexandra Dublanche, president of Choose Paris Region, the strength of \u00cele-de-France lies not only in its economy, but in a work culture that promotes exchange, innovation, and the diversity of talents.<\/p>\n\n\n<\/div>\n\n\n

\n\t\n
\n\t\n\n\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t\n\t
\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\n\n\t\t\t\t\t\t\"\"\n\t\t\t\t\n\t\t<\/picture>\n\t\t\t<\/div>\n\n\n\n
\n\t\n

Alexandra DUBLANCHE<\/p>\n\n\n

President, Choose Paris Region<\/p>\n\n\n

\u00a9 IP3 Press<\/p>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n

\n\t\n

What are the main advantages of \u00cele-de-France today to convince an international company to set up there?<\/h2>\n\n\n
\n\t\n

\u00cele-de-France boasts very concrete assets. First of all, it is an exceptional market in terms of size and density, with more than 12 million inhabitants and one of the richest economic fabric in Europe. Companies find customers, partners and talent there.<\/p>\n\n\n

But it is also a leading innovation ecosystem, with research centers, state-of-the-art infrastructure, and a high concentration of international headquarters. Investors today seek this combination of economic performance and quality of life. Paris and its region offer this balance.<\/p>\n\n\n<\/div>\n\n\n<\/div>\n\n\n

\n\t\n

What types of foreign companies are choosing Paris and \u00cele-de-France today?<\/h2>\n\n\n
\n\t\n

We are observing an increase in the range of profiles. Major international groups are establishing their regional headquarters, while more and more companies, especially in the fields of artificial intelligence, healthcare and energy transition, are scaling up. In 2025, decision-making centers confirm their role as the main driver of job creation. The number of jobs generated skyrockets by 89 %, reaching 3,390 positions, compared to 1,795 in 2024. At the same time, investments continue to grow, with 181 projects registered, an increase of 21 % over a year.<\/p>\n\n\n

Paris is also emerging as one of the main European hubs for AI, with nearly 20,000 jobs related to this sector*. This dynamic shows that \u00cele-de-France is no longer perceived solely as a market but as a territory of innovation and value creation. Our investments now come from 44 different countries, compared to 38 a year earlier. In 2025, 12 new countries join the list of investors compared to 2024. Norway stands out with four direct international investments, while Luxembourg, Portugal and Ivory Coast each have two. Eight other countries are making their debut with an investment: Australia, Algeria, Qatar, Senegal, Kuwait, Lithuania, Angola and Hungary. This evolution demonstrates an increased diversification of the geographical origins of investments.<\/p>\n\n\n

* According to a LinkedIn study published on the occasion of VivaTech 2026.<\/p>\n\n\n<\/div>\n\n\n<\/div>\n\n\n

\n\t\n

Is there a \u00abFrench Touch\u00bb to the work that constitutes a competitive advantage?<\/h2>\n\n\n

Yes. It is not based on clich\u00e9s, but on a professional culture that values critical thinking, debate of ideas and the search for meaning. The exchanges may seem more direct than elsewhere, but they allow the best solutions to emerge. International talent is often surprised to see it as a real driver of innovation. This culture finds in \u00cele-de-France a unique expression ground thanks to the concentration of researchers, universities, large schools, headquarters and startups. \u00cele-de-France generates 30% % of the French GDP, accounts for 38 % % of national R&D spending, and employs 39 % % of the French research workforce, as well as 29% % of the country\u2019s scientists and engineers. French Touch is not just a way of working: it is a way of learning from each other.<\/p>\n\n\n<\/div>\n\n\n

\n\t\n